Includes: Revenue Growth Management (RGM), Net Revenue Management (NRM), Pricing, Promotions and Trade Spend, Price Pack Architecture (PPA).

​

Typical client challenges we solve:

• Margin erosion despite volume growth

• Over-discounting and over-complex promo mechanics

• Weak price discipline and inconsistent execution in-market

• Unclear pack architecture and too much SKU noise

• Retailer pressure on terms with no robust commercial story

 

Outcome:
Clearer price, promo and mix decisions that protect margin, improve ROI on spend and futureproof profitable growth.

Includes: Commercial Strategy, Go-to-Market Strategy, Channel Strategy, Customer Strategy, Route-to-Market (RTM) Design, Commercial Portfolio Choices.

 

Typical client challenges we solve:

• Growth without focus - too many channels, too many priorities

• Unclear route-to-market strategy (direct vs distributor vs hybrid)

• Entering new channels without a repeatable playbook

• Misalignment between Sales, Finance and Marketing on “what good looks like”

• “Big ambition, thin plan” - targets without a commercial operating model

 

Outcome:
A sharper where-to-play/how-to-win plan that improves focus, accelerates execution and makes growth more repeatable.

Includes: Sales Operations, Sales Enablement, Sales Planning, CRM and Pipeline Management, Sales Analytics and Performance Reporting.

 

Typical client challenges we solve:

• Sales teams scaling without process, rhythm or clean data

• CRM adoption issues and unreliable forecasting

• Inconsistent ways of working across accounts, channels or regions

• Too much time spent firefighting and not enough selling

• Poor visibility on performance drivers (distribution, rate of sale, compliance)

 

Outcome:
A higher-performing sales engine with better productivity, cleaner forecasting and a scalable operating cadence.

Includes: Commercial Finance Business Partnering, Trade Spend ROI, Profitability and Gross-to-Net Analysis, Pricing and Promo Modelling, Scenario Planning.

 

Typical client challenges we solve:

• Limited visibility of profitability by customer, channel or SKU

• Trade spend not governed - weak ROI and slow decision-making

• Tension between Sales and Finance with no constructive challenge process

• Price increases modelled poorly (or too late)

• Board-level pressure for commercial confidence and control

 

Outcome:
Stronger grip on gross-to-net and profitability, better trade spend discipline and faster, clearer commercial decisions.

Includes: MS&P, portfolio and range strategy, trade spend optimisation and cross-functional planning alignment.

​

Typical client challenges we solve:

• Strong commercial strategy that doesn’t translate into executable retailer and channel plans

• Misalignment between Brand, Sales, Finance and Supply planning cycles

• Over-complex SKU ranges and inefficient trade investment

• Volume growth masking margin and mix inefficiencies

• Slow response to changing shopper, retailer and channel dynamics

 

Outcome:
Joined-up commercial plans that align market understanding, strategy and execution to deliver sustainable, profitable growth.

Includes: Commercial Excellence, Sales Capability, Ways of Working, Target Setting and Incentives, Playbooks and Toolkits, CRM and Process Adoption, Training and Coaching Programmes.

 

Typical client challenges we solve:

• A good team with inconsistent standards and uneven performance

• No clear “this is how we sell here” - everyone does it differently

• Managers not equipped to coach and drive execution

• Tools and processes in place but not used properly

• Targets and incentives that drive the wrong behaviours

​

Outcome:
A more consistent, scalable commercial organisation - clearer standards, better execution, stronger coaching and improved productivity across the team.